It orchestrates every Saturday from late February to April at its theme park wholesale stainless steel Orlando, Fla. Kelly said revelers can only obtain the quality and quantity of Carnival products from New Orleans. "You can find anything and everything you need right here," he said. Toni Weiss, an economics professor at Tulane University, said it's hard to separate the Mardi Gras brand from New Orleans. In 2009, Weiss wholesale lampwork beads fellow Tulane University professor Paul Spindt surveyed area grocers, jewelers, alcohol distributors and krewe captains and measured a $145.7 million impact in direct Mardi Gras spending within the city. "This brand kind of spreads throughout the country," Weiss said. "We're talking about in July when you see tourists in the French Quarter wearing Mardi Gras beads or when you travel to other cities wholesale seed beads you have a New Orleans-themed restaurant and it's decorated in the colors of Mardi Gras." Walt Carlone, third-generation owner of Accent Annex in Metairie, said that recognition is amplified online. Out-of-state customers account for 30 percent of the company's sales, largely through online purchases.
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